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Branding

At Persona Group we provide cutting-edge creative and marketing innovations for all sizes of business clients in all fields of media. Building a world-class brand doesn’t happen by chance. It’s a purposeful endeavor that is rooted in the fusion of disciplined, strategic thinking and unencumbered creativity. The result is brand strategy, story and experience that’s elegantly simple, unexpectedly fresh, and an asset that drives your business ahead.

Great brand strategies are grounded in the truth of an organization-its legacy, unique capabilities and opportunities. We apply this to build a strategic platform that uniquely captures who you are. Some of the creative services that we offer to help you build your brand are:

BRAND STRATEGY & MESSAGING

>> BRAND POSITIONING

>> BRAND ARCHITECTURE

>> BRAND VOICE & TONE

>> RE-BRANDING & RE-POSITIONING

>> MESSAGING PLATFORM

>> BRAND ARTICULATION

>> MISSION, VISION, VALUES, & TAGLINE DEVELOPMENT

>> BRAND TRAININGS

>> BRAND ATTRIBUTES

>> AUDIENCE SEGMENTATION

>> AUDIENCE PERSONAS

>> COMPETITIVE AUDITS

>> BRAND AUDIT

>> MARKET RESEARCH

>> MARKET SEGMENTATION

>> CONTENT STRATEGY

>> LAUNCH STRATEGY

>> LOGO DEVELOPMENT

>> BRAND & PRODUCT NAMING

>> BRAND GUIDELINES & PLAYBOOK